About Reserve West

Where Rugged Meets Refined

Reserve West was born from a simple belief: travel should stir the soul. It should be more than movement from one place to another, it should carry the weight of wild landscapes, the ease of luxury, and the depth of connection.

From the peaks of Montana to the pampas of Argentina, Reserve West curates masculine luxury journeys for those who seek both adventure and elegance.

Our Story

Founded in Bozeman, Montana, by veteran and craftsman Robert Marshall, Reserve West carries the pioneering spirit of the American West into the world of luxury travel. What began as a love for craft, wellness, and wild places grew into a movement to redefine how men, families, and groups experience the world.

Robert’s background in grooming and wellness brands (Dapper Guru & Stonehorn Wellness) laid the foundation for Reserve West’s distinct approach: thoughtful, intentional, and uncompromising in quality. Today, every journey is built with the same care and integrity rugged, refined, and unforgettable.

What Makes Us Different

We don’t just book travel. We craft experiences.

When you travel with Reserve West, you’re stepping into a category of one where adventure meets wellness, and refinement lives in every detail.

• Veteran Founded → Integrity, discipline, and purpose guide everything we do.

• Exclusive Access → As certified luxury travel advisors, we connect you to the world’s most sought-after properties through Virtuoso, Four Seasons Preferred, Marriott Luminous, Belmond Bellini Club, and more.

• Unparalleled Perks → Room upgrades, resort credits, private access — the kind of privileges you won’t find on your own.

• Masculine Luxury Lens → Journeys designed around adventure, wellness, and refined hospitality — tailored for the modern pioneer.

Our Promise

We exist for those who want more than a vacation. For those who value heritage as much as luxury, who crave the fire of adventure but never compromise on refinement.

Reserve West is your invitation to step into a new way of travel, one built on story, place, and the quiet confidence of knowing you are exactly where you should be.

A Note From Our Founder

From the peaks of the Bridger Mountains, I’ve built my life around craftsmanship, wellness, and the pursuit of meaningful experiences. As a veteran, I know the value of discipline and integrity. As a maker, I understand the importance of detail. And as a traveler, I believe the world is best experienced through both rugged adventure and refined hospitality.

Reserve West is my way of sharing that belief — of helping others discover not just places, but the feeling of belonging to them. Whether in Montana, Patagonia, or beyond, every journey is crafted with intention. I look forward to welcoming you into the Reserve West world.

— Robert Marshall

Founder, Reserve West